About Us
mission statement
We’re more than a dealership—we’re a hallowed destination where riders connect, shop, and dream of their next adventure. With the largest inventory, expert service, and a community-driven spirit. Where all riders can belong to something greater.
Throttle Society, born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports hypermarket. Serving riders of all ages. With the largest inventory, unbeatable value, trusted advice, and expert service. We’re more than a dealership. We’re a destination for a passionate community.
BRAND STORY
For decades, riders in the Midwest have trusted two names: Fox Cycle Works and Schiets Motorsports. Each built its reputation mile by mile. Fox with its roots in community rides and custom culture, Schiets with its powerhouse selection and expert service. Both stood for passion, trust, and the pure joy of two wheels (and four).
But riders know: the road is always leading somewhere new.
In 2025, these two legacies came together, resulting in Throttle Society, a place where heritage meets horsepower and every rider belongs. We didn’t just merge businesses. We combined histories, expertise, and communities to create something larger: the Midwest’s premier powersports destination.
Throttle Society is more than a dealership. It’s a gathering place. A hub where stories are swapped, friendships are forged, and adventures are planned. It’s where first-time riders find their footing, and seasoned veterans find their next thrill. Backed by decades of trust, powered by the largest selection in the Midwest, and fueled by a relentless passion for the ride.
Ride more. Belong to something greater.
Our Brands
